Post by account_disabled on Feb 19, 2024 2:38:03 GMT -5
respond to complex marketing that is conducted in line with the diverse behaviors and preferences of consumers , the need for tools that can disseminate appropriate information to the appropriate customer base has increased. become more important Developing new customers is important for increasing operating income . It is said that developing new customers costs five times as much as retaining existing customers , so an increasing number of companies are working on building better relationships with existing customers .
Marketing tools that automatically perform segmentation and information analysis of large numbers of existing customers are extremely important for reducing human costs , uncovering dormant customers , and running latestdatabase.com effective campaigns . Basic steps of marketing To choose the right marketing tool for your company , you need to understand the steps of marketing and what is happening at each step . First, let's take a look at the basic marketing steps using BtoB marketing as an example . Each step has a touchpoint with the customer , so companies can assess customer enthusiasm at each touchpoint and foster purchase intent . 1. Researchanalysis and identification of customer base We research and analyze the market environment and competitive situation to identify target customer groups .
There are various types of analysis methods , but we recommend starting with 3C analysis, 5-force analysis, and STP analysis . Marketing analysis is explained in detail in the article below . Related article What is marketing analysis Explanation of typical methods, terminology, and useful tools Persona design is also essential to understanding your customer base . A persona is "the most important and symbolic customer model for the products and services provided by a company ." By designing personas , you can deepen your understanding of your customers and implement accurate marketing . Persona design is explained in detail in the article